It was initially inspired by a cover of Jugend magazine, where the title's six letters are perfectly in tune with the scene — two girls hold their hands and dance by the water on tiptoes with their white dresses billowing around. This set me thinking about creating a typeface that expresses dancing in writing.
Though using Jugend magazine as a starting point, the design gradually departed from it. Each letter was drawn with only one line without exception and became more expressive by flanking the letters’ arms outwards and allowing intersection within one stroke.
While maintaining the sharp contrast between thick and thin strokes, the design is closer to script typefaces by capturing the speed and habits of handwriting. Readability was largely improved, since in Jugend magazine’s six letters, the letter E can only be read as C without the context.
Choreo is a display typeface best used at large sizes and is highly suitable for animation and use on the web. Right now it is uppercase only and interpolates between two styles. Lowercase letters, special glyphs, and more variation axes are in process and will be added to the website soon.
Feel free to email me if you want to test or use Choreo!